Mobile marketing is a dynamic and innovative approach to reaching and engaging with a target audience through mobile devices such as smartphones and tablets.
Mobile marketing works through a combination of strategies and technologies that leverage mobile devices to reach and engage with a target audience.
Mobile marketing includes SMS marketing, in-app advertising, mobile search ads, push notifications, interactive content, location-based marketing, QR codes and mobile coupons.
Mobile marketing offers the advantage of high accessibility, allowing businesses to reach a wide audience, fostering immediate engagement and potential for personalized interactions.
Cost of mobile marketing can vary based on strategies, platforms, audience size, and geographic targeting, but it generally ranges from a few hundred to several thousand dollars per month.
The 7 Ms of Mobile Marketing are Mobile Device, Mobile Platforms, Mobile Media, Mobile Metrics, Mobile Moments, Mobile Motivators, and Mobile Messaging.